GETTING CREATIVE WITH CAFFEINE.
As the social media strategist + social media manager at DASH, I developed monthly strategies to increase reach and drive traffic, both in-store and online.
I also coordinated the planning and creative direction of content, placing a strong emphasis on product quality and new product roll-out.
REELS BEFORE VS AFTER
FEED BEFORE VS AFTER
KEY RESULTS:
+200% of accounts reached compared to the previous month.
314% increase of non-followers reached.
Push for new items which increased in-store foot traffic and customer conversion.
