Hi! I’m Lucky, a Melbourne-based creative with a passion for all things coffee, content and creativity! My background is in psychology, and I have a great interest in understanding human behaviour and mental health.

In the social media world, I have experience across agency, in-house, and as a remote freelancer. This allowed me to develop a broad skill set to implement digital strategies that deliver impactful results.

Organic content marketing on Instagram and TikTok is my forte - I am experienced in social media strategy, social media management, UGC content creation, influencer and affiliate marketing.